CSM 441 Section 901: Consumer Communications

This course examines the principles, methods, techniques, and resources used in planning, writing, developing,
and evaluating effective consumer communications programs for companies, institutions, and organizations
using computers as a tool. will use Microsoft Publisher 2007 to prepare publications related to their specific
majors.

Core Curriculum Designations
This course carries both “computer” and “writing” designations for The University of Alabama Core Curriculum.

Demonstration of both writing proficiency and computer proficiency is required to receive a passing grade in
this course.

CSM 441 students will:

• Demonstrate advanced knowledge of Microsoft Publisher to design professional publications.
• Exhibit and understand writing skills for use in professional, consumer, and community settings.
• Collaborate with the community-at-large and professionals within student’s field of study to design appropriate
• publications.
• Utilize technical expertise to apply critical thinking skills to enhance the quality of life for client-based
• professions based in the College of Human Environmental Sciences.
• Apply clear, coherent prose in desktop publishing applications.

Textbook Assignments which USUALLY consists of: Chapter Work, Skills Review Assignments, and Special Projects

Brochure Assignment

Final Writing Assignment

Blue Book of Grammar Exercises

Final Grammar & Punctuation Test

Course Grade Requirements: Points Percentage

Computer Portion:

Textbook Assignments - 250 - 25%
which USUALLY consists of: Chapter Work - 100
Skills Review Assignments - 100
Other Project Assignments - 50

Brochure - Computer Portion - 50 - 5%

Final Writing Assignment - Computer Portion - 200 - 20%

Writing Portion:

Blue Book of Grammar Exercises - 100 - 10%

Grammar & Punctuation Test - 100 - 10%

Brochure - Written Portion - 100 - 10%

Final Writing Assignment - Written Portion - 200 - 20%

Total: 1,000 - 100%

Unless otherwise indicated, all assignments will be turned in via eLearning. No late work will be accepted; work MUST be submitted BEFORE the assignment date and time in eLearning.

All students in attendance at the University of Alabama are expected to be honorable and to observe standards of conduct appropriate to a community of scholars. The University expects from its students a higher standard of conduct than the minimum required to avoid discipline. Academic misconduct includes all acts of dishonesty in any academically related matter and any knowing or intentional help or attempt to help, or conspiracy to help, another student.

The Academic Misconduct Disciplinary Policy will be followed in the event of academic misconduct.

If you are registered with the Office of Disability Services, please make an appointment with me as soon as possible to discuss any course accommodations that may be necessary. If you have a disability, but have not contacted the Office of Disability Services, please call 348-4285 or visit 133-B Martha Parham Hall East to register for services. Students who may need course adaptations because of a disability are welcome to make an appointment to see me during office hours. Students with disabilities must be registered with the Office of Disability Services, 133-B Martha Parham Hall East, before receiving academic adjustments.

In the case of a tornado warning (tornado has been sighted or detected by radar, sirens activated), all university activities are automatically suspended, including all classes and laboratories. If you are in a building, please move immediately to the lowest level and toward the center of the building away from windows (interior classrooms, offices, or corridors) and remain there until the tornado warning has expired. Classes in session when the tornado warning is issued can resume immediately after the warning has expired at the discretion of the instructor. Classes that have not yet begun will resume 30 minutes after the tornado warning has expired provided at least half of the class period remains.

UA is a residential campus with many students living on or near campus. In general classes will remain in session until the National Weather Service issues safety warnings for the city of Tuscaloosa. Clearly, some students and faculty commute from adjacent counties. These counties may experience weather related problems not encountered in Tuscaloosa. Individuals should follow the advice of the National Weather Service for that area taking the necessary precautions to ensure personal safety. Whenever the National Weather Service and the Emergency Management Agency issue a warning, people in the path of the storm (tornado or severe thunderstorm) should take immediate life saving actions.

When West Alabama is under a severe weather advisory, conditions can change rapidly. It is imperative to get to where you can receive information from the National Weather Service and to follow the instructions provided. Personal safety should dictate the actions that faculty, staff and students take. The Office of Public Relations will disseminate the latest information regarding conditions on campus in the following ways:

• Weather advisory posted on the UA homepage
• Weather advisory sent out through Connect-ED--faculty, staff and students (sign up at myBama)
• Weather advisory broadcast over WVUA at 90.7 FM
• Weather advisory broadcast over Alabama Public Radio (WUAL) at 91.5 FM
• Weather advisories are broadcast via WUOA/WVUA-TV, which can be viewed across Central Alabama. Also, visit wvuatv.com for up-to-the-minute weather information. A mobile Web site is also available for your convenience.